Hoya Chair
by Luigi Vittorio Cittadini
The inspiration behind the Hoya Chair comes from plants — their growth, development, and the opening of large, reassuring, and enveloping leaves. It is a small tribute to mother nature and her protectiveness but also a reminder of her fragility.
Hoya chair consists of a black metal frame and veneered plywood backrest and seat, available in three finishes — natural oil, black or walnut paint. Compact Hoya chairs are also stackable and come in a flat pack, this way being sustainable in terms of transportation and packaging, too. Due to its urban look, the Hoya chair is ideal for relaxed atmosphere restaurants, lounges, or dining rooms. The creative character of this chair makes it also perfect for workshops and studios.
Inspiration
Luigi Vittorio Cittadini
Luigi Vittorio Cittadini is an award-winning Italian French product designer, born and raised in Casablanca (Morocco) and now based in Valencia (Spain). He got his bachelor’s in Industrial Product Design (2011) and a degree in Design & Engineering (2013) at Politecnico di Milano (Italy). Luigi’s background starts immediately after working in two important Milan studios: Atelier Mendini and Studio Giovannoni. Hence the will and the need to propose his ideas, Luigi started presenting his first products during the design weeks in Milan (2016). His first collaborations were with brands from other continents and then moved on to more stable partnerships in various European countries, where he was able to try his hand at designing furniture, chairs, and lamps and win awards such as the Golden Pin Design Award and the Must Have Poland.
“When I design, I try to be chameleonic — to adjust to the brand I am working with as if I was part of the team, but at the same time to add a touch of irony, contrast and smoothness”, — says Luigi.
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